Social Media
Modern Designs Salon
I was hired by Modern Designs Salon as their Social Media Strategist, to increase their presence on Instagram. To optimize viewer engagement, I created a range of content including reels, carousel posts, and animations for both promotional and educational purposes.
COmpany Objectives
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Engage with viewers to promote interaction on their Instagram page, while also gaining new followers to build clientele.
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Educate viewers on L’ANZA hair care products and FarmHouse Fresh skincare products sold at the salon, as well as how to use those products effectively
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Translate their welcoming atmosphere to a social media platform, giving viewers a sense of who the stylists are and what clients can expect during their appointment
Content Creation
I planned weekly schedules for posting engaging content that ranged from showcasing stylist’s work, promoting services, advertising products, and creating educational content.
By reposting the salon’s content, as well as other stylist’s content, to their Instagram story, I generated traffic onto the salon page to increase views. Tagging and collaborating with stylists was another method I used to encourage new viewers to engage with the salon’s page.
stay tuned for content
Here is a glimpse of our upcoming Salon Introductions series where we highlight one employee each week. The first post in this series will be posted on 3/18, so stay tuned!
promotional material
Aside from their social media pages, I design flyers, posters, and price menus to advertise salon services as needed.
These marketing materials are essential to informing new and existing customers of new services and price changes at the salon.
Analytics
In the last 90 days, Modern Designs Salon Instagram has reached 13,617 accounts, an increase of +30.3%.
Modern Designs Salon has reached 1,182 Followers, an increase of +3.8%.
Our most popular Reel reached 2,175 accounts, with 2,833 total views, and our most popular Post reached 693 accounts with 2,216 views.