First, I work directly with the client to ensure project goals are laid out. Then, in this initial phase, I work with you to analyze your market and target audience, clarifying your brand positioning. With this established, I will finalize the brand purpose, messaging, and overall vision before the design stage is underway.

With a clear identity established, the production process would begin. In this phase, I create a logo and a secondary logo (if applicable). During this stage, I establish a specific color palette and typography system that will be used across all marketing mediums. This process includes multiple design concepts for you to choose from with three chances for revisions, where I incorporate your feedback into the logo design to meet your project and branding goals.

Additional revisions are not included in project cost

In the final stage of the project, the brand guidelines will be formulated in a presentation for the client to review. This presentation outlines the overall tone of the brand including the brand positioning, logo guidelines, the color palette, typography, and iconography (if needed). The brand identity guidelines are to be followed to ensure that marketing campaigns reflect the brand's identity as the company grows and evolves, as well as how the brand's image is portrayed across social media platforms.