Florence
Florence is a luxury fashion line with sophisticated designs that transcend time. From the opulence of the Gilded Age to the modernity of today’s society, Florence is a brand that seeks to encapsulate a life of elegance and refinement.
Primary Logo
Stacked Logo
Color Palette
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Package Design
Brand Guidelines Package
The Brand Guidelines package encapsulate all visual elements of Florence including the primary and secondary logo, package design, color palette, font, print and web design, and the overall aesthetic of the brand.
Outlining brand guidelines is essential in ensuring visual consistency across marketing platforms, especially as Florence continues to evolve, assuring that the identity and tone of the company are clearly expressed.
