In the spring of 2023, I showcased a pop-up shop of my curated fashion line Florence in the Dorrance Hamilton Gallery. This exhibition was a reflection of my interest in brand identity design, with a focus on translating the opulence of the Newport mansions into a sophisticated luxury brand.

This pop-up shop was an immersive experience, that allowed me to analyze consumer engagement with the brand. Viewers were able to interact with marketing materials such as garments, tags, catalogs, packages, and a website to get a feel for Florence. Within the pop-up shop, the Florence video campaign was projected in the background to generate an ambiance that reflected the brand’s elegant aesthetic.