Project overview
RiseUP is a non-profit organization founded in 2012 that began as a youth development and mentoring program that has since expanded to different community outreach programs including RiseUP For Arts, RiseUP Home & Commercial Services, and now RiseUP Consulting Group LLC.
I was hired to design the company logo and a sophisticated website that generated organic traffic. The logo design project was an additive process that required incorporating the existing RiseUP logo into the new Consulting Group branch. This project, while complete, has not yet been launched so here is a sneak peek of what to expect!
Color Palette
#ffffff
#E6E7E8
#818285
#000000
#25AAE1
Original RiseUP Logo
My challenge was to incorporate the original RiseUP logo into the new Consulting Group LLC logo, while following the existing RiseUP brand guides to ensure visual consistency between the parent organization and the new one.
Redesigned Logo
Web design
In designing RiseUP Consulting Group LLC’s website, I researched and analyzed both Riseup For Arts and RiseUP Home & Commercial Services websites to maintain the same overall aesthetic.
But to distinguish and elevate RiseUP Consulting Group LLC from the other two sites, I opted for a more minimalistic and modern design concept while still maintaining the brand identity of the main organization.
