Project overview

Radke Tree Service is a tree removal company based in Mattapoisett, Massachusetts. Originally I was hired to design the company website to optimize web presence. More recently, I was rehired to redesign their logo and create brand-aligning mockups.

Primary Logo

Secondary Logo

The angle of the “R” is mirrored by the angle of the miter saw, creating a sense of overall balance.

Color Palette

#ffffff

#ededed

#7b9e36

#5e801b

#004c25

#24352e

Vehicle Mockup

Actual Vehicle

Web design

Prior to reconstructing the company website, I gathered feedback regarding their current web status and noted that they wanted their site to be user-friendly and straightforward, to emphasize that Radke Tree Service is a local family-run organization.