Project overview
Radke Tree Service is a tree removal company based in Mattapoisett, Massachusetts. Originally I was hired to design the company website to optimize web presence. More recently, I was rehired to redesign their logo and create brand-aligning mockups.
Primary Logo
Secondary Logo
The angle of the “R” is mirrored by the angle of the miter saw, creating a sense of overall balance.
Color Palette
#ffffff
#ededed
#7b9e36
#5e801b
#004c25
#24352e
Vehicle Mockup
Actual Vehicle
Web design
Prior to reconstructing the company website, I gathered feedback regarding their current web status and noted that they wanted their site to be user-friendly and straightforward, to emphasize that Radke Tree Service is a local family-run organization.
